EDIT: Thanks so much for the DD!!!!! I thought I might explain a bit of what this piece means.
It deals with how some members of society can immediately & unknowingly label others with a negative stereotype/image once they see them. In this case it is an individual who chooses to read silently instead of engage in a more sociable activity. The image represents the forlorn, lonely atmosphere that the viewer believes that individual is continually shrouded in. "He is a loner, forever alone who always isolates himself from others till the end".
Man I had a rough time finding the refs for this one but it was worth it! Individual Paper refs thanks to Faestock!